How to create Google friendly sites?

1. Give your visitors the information they are looking for.

Provide high quality contents on your website – especially the home page. If your page(s) really contain useful information, the readers will like to link to you. For creating helpful, information-rich website, describe each of your topics neatly and accurately. Think about the words people would type to search for your site.

2. Make sure other sites link to yours.

Links really help Google crawler to find your site. They provide a visibility to your site. Google have its own, special algorithm to “value” your site. A link from page A to page B is considered as a “vote by A to B”. If page A is really a higher valued page, you ultimately get a good value from Google’s point of view.

3. Google algorithms can distinguish between natural and unnatural links.

Natural links to your site develop a dynamic nature of web when other sites find your contents useful/valuable and think it would be helpful for their readers (For example, links provided in blog posts). Unnatural links are just put there specifically to “make” your site look popular. Google can differentiate between these two, and only the natural links are considered.

4. Make your site easily accessible.

Build your site with some good logical links structure. Every page should be reachable from at least one static text link. Use a text browser, such as Lynx, to examine your site. Most crawlers will “see” your site as Lynx do. If features such as JavaScript, cookies, session IDs, frames, DHTML, Flash etc keep you from seeing your entire site in text browser, then it will also keep Google and other crawlers from seeing your site.

5. Things you should avoid.

Do not fill your pages with some list of “keywords” in any attempt to put “crawler only” pages. If your site contains pages, links or text contents you wish your visitors should not see, Google considers such links and pages deceptive and it may ignore your site.

Avail some search engine optimization service. But be careful while choosing one! Many such services claim to “guarantee” top position in Google results, and they do so by means of either improving your contents and flow, or by employing some deceptive strategy attempting to fool Google. But if your domain is affiliated with such any service, Google may ban you from their index.

Do not use images to display important names, contents or links. Google’s crawler cannot recognize text contained in graphics. Use ALT attribute if main names or contents on your pages cannot be formatted in simple HTML.